You’re Wrong About Expensive Phones. Here’s Why the Rich Always Buy the Most Expensive Version.
The most expensive phone version often sells better than the standard one. This isn’t irrational—it’s a different kind of rationality. For wealthy buyers, paying more eliminates the mental cost of deliberation. Meanwhile, the low-end new phone market collapses as budget buyers shift to used flagships. This K-shaped divide reveals a fundamental split in how people value time vs. money.