Stop Waiting for Apple to Innovate. ‘Think Different’ Is Dead.
For decades, we bought Apple products because they promised magic. But if you watched their latest event and felt nothing, you’re not crazy. Apple’s shift from bold risk-taking to impeccable refinement isn’t a failure of visionโit’s a structural necessity. The era of ‘One more thing…’ is over, and the next decade of tech belongs to the hungry upstarts ready to unbundle them.