The $80,000 ‘Dumb’ Car: Why Rich People Are Paying a Premium to Get Less Technology
The luxury car market is quietly rebelling against driver-assistance technology. Wealthy buyers are paying premium prices for cars stripped of lane-keeping, auto-braking, and infotainment clutter. The new status symbol? A vehicle that shuts up and lets you drive. This signals a broader consumer fatigue with intrusive tech that demands attention instead of reducing effort.