Ideas Weave Every Narrative with AI.
Evernote’s slow death under Bending Spoons isn’t just a bad acquisition story—it’s a masterclass in ‘enshittification.’ When a trusted app sacrifices core utility for short-term revenue, feature bloat becomes the catalyst for a mass exodus to radical simplicity.
Bending Spoons acquiring Miro for $1.355B isn’t a tech story; it’s a hostage negotiation. The SaaS model subsidizes mediocre tools to achieve enterprise lock-in, then sells them to private equity vampires to squeeze the trapped user base. You aren’t the customer—you’re the product being liquidated.
Airtable’s revenue grew to $480M, its customer base expanded to half a million, and its product became objectively better. Yet, its valuation collapsed by 81%. This is a masterclass in how macro shifts and AI disruptions erased billions in paper value, proving that market valuation is a bet on future narratives, not present performance.
Bending Spoons is quietly executing a private equity playbook on consumer apps: buy beloved tools, jack up prices by 300-1000%, and ignore the outrage. The costumer revolt is a feature—it filters out low-paying users, leaving only captive, price-insensitive customers. Your loyalty is the trap. The real cost of the app economy is the dependency you can’t escape.
Bending Spoons’ $1.3B acquisition of Airtable isn’t a rescue—it’s a Trojan horse. The buyer is known for gutting products and monetizing customer lists. Airtable’s 500,000+ organizations become a distribution channel for Bending Spoons’ own suite. Users should prepare for price hikes, feature cuts, and the slow unraveling of the platform they rely on.
Airtable is everywhere, yet it just sold for a mere $1.3 billion. With $500M in ARR and $1B in cash, this isn’t a success story—it’s a surrender. Bending Spoons’ acquisition signals a ruthless shift in SaaS: your favorite tools are no longer growth engines, but distressed assets waiting to be gutted for margin. Welcome to the era of enshittification.