Plex’s ‘Lifetime’ Pass Was a Time Bomb. Here’s Why They Finally Pulled the Trigger.
Plex’s shift from a lifetime pass to a five-year membership isn’t a price hike—it’s the death of a fantasy. The ‘lifetime’ pass was always a ticking liability, not a product. This article explains why no software company can afford indefinite access, and what it means for the future of ownership in the streaming era.