Consumer Software

Your App Is About to Get 10x More Expensive. Here’s Why the Company Doesn’t Care.

Bending Spoons is quietly executing a private equity playbook on consumer apps: buy beloved tools, jack up prices by 300-1000%, and ignore the outrage. The costumer revolt is a feature—it filters out low-paying users, leaving only captive, price-insensitive customers. Your loyalty is the trap. The real cost of the app economy is the dependency you can’t escape.