Advertising

You’re Not the Audience Anymore. The AI Is.

Time magazine is now serving ads directly to AI agents β€” not to humans. This marks a fundamental shift: publishers are no longer optimizing for readers but for algorithms that gatekeep information. The ads aren’t meant to persuade you; they’re meant to influence the AI’s future behavior and training data. You’re no longer the audience. The machine is.

A 162-Year-Old Bottle of Guinness Was Pulled From a Shipwreck. It’s the Best Ad Money Can’t Buy.

A 162-year-old bottle of Guinness recovered from a shipwreck isn’t an archaeological curiosityβ€”it’s a masterclass in brand immortality. While modern companies spend billions chasing relevance, Guinness got the most powerful free marketing in history by simply being durable enough to survive. The real story isn’t the beer. It’s what happens when a product outlasts its own century.

Roku’s AI Slop Channel Isn’t a Glitch β€” It’s the Whole Business Model

Roku’s Fairground β€” a 24/7 AI-generated channel β€” looks like a quality problem. It isn’t. It’s a structural one. When streaming platforms optimize for retained attention rather than meaning, AI slop isn’t a degradation of the system. It’s the system’s logical endpoint, and every major platform is heading there.

Google’s AI Obsession Is Killing Its Golden Goose

We all assume AI is Google’s inevitable next growth engine. But pouring billions into AI capex might be a catastrophic blunder. By replacing blue links with AI answers, Google is cannibalizing the exact search ad cash cow that funds its future. When the AI gives the answer, nobody clicks the ad.

Stop Polishing Your Ads. Gateway’s ‘Bad’ 90s Commercials Did What Yours Never Will.

Gateway’s hilariously bad 90s ads were actually strategic masterpieces. In a pre-social-media era, the cow aesthetic and cheap production created a brand meme that people still remember decades later. Today’s polished ads vanish from memory. Learn why ‘bad’ can be a trust signal and how to make your content unforgettable.