Stop Polishing Your Ads. Gateway’s ‘Bad’ 90s Commercials Did What Yours Never Will.
Gateway’s hilariously bad 90s ads were actually strategic masterpieces. In a pre-social-media era, the cow aesthetic and cheap production created a brand meme that people still remember decades later. Today’s polished ads vanish from memory. Learn why ‘bad’ can be a trust signal and how to make your content unforgettable.