Bluesky Just Hired a CEO. That’s the End of the Dream.
Bluesky just appointed a veteran Web 2.0 CEO, Toni Schneider, to lead its transition from idealistic protocol to corporate entity. For users who fled Twitter’s chaos, this feels like a betrayal. But the uncomfortable truth is that decentralization doesn’t pay the bills. This article explores the agonizing choice between preserving ethos and achieving scale.