Elon Musk Didn’t Destroy Twitter Because He’s Bad at Business. He Destroyed It Because He’s Too Good at His Own.
SpaceX’s earnings reveal Elon Musk wiped out two-thirds of Twitter’s ad revenue. The tragedy isn’t incompetence โ it’s that his free speech ideology perfectly aligned with his own incentives while perfectly destroying the incentives of advertisers. A masterclass in how ignoring your business model leads to collapse.