Bluesky

The ‘No Instances’ Claim Is True. Here’s Why That’s Terrifying.

ATProto doesn’t eliminate servers—it eliminates their social meaning. By decoupling identity from hosting, instances become invisible. But invisible boundaries don’t disappear; they become algorithmic. This architectural bet may liberate users, or it may hand power to the black boxes we can’t see. The debate isn’t semantics—it’s about who controls the lines we never knew existed.

Bluesky Just Hired a CEO. That’s the End of the Dream.

Bluesky just appointed a veteran Web 2.0 CEO, Toni Schneider, to lead its transition from idealistic protocol to corporate entity. For users who fled Twitter’s chaos, this feels like a betrayal. But the uncomfortable truth is that decentralization doesn’t pay the bills. This article explores the agonizing choice between preserving ethos and achieving scale.