Startups

Your Hiring Funnel is a Funnel of Doom. That’s Why You Keep Hiring Mediocre People.

Every founder claims talent is their top priority, yet most outsource hiring and rely on a standard recruiting funnel. This ‘funnel of doom’ filters for average, not excellence. In the AI era, the real scarcity isn’t AI researchers, but forward-deployed engineers with taste and product instinct. It’s time to stop worshiping big-company logos and start relentlessly pursuing the top 50 people for the job.

Startup Anti-Patterns Are a Lie. Here’s the Truth.

Founders crave checklists to avoid failure, but startup anti-patterns are just post-mortem rationalizations. By the time a behavior is named an anti-pattern, the market has already shifted. Blindly following the rules is just as dangerous as breaking them. The real anti-pattern is treating a list as a substitute for understanding your own constraints.

Vertical Apps Are a Lie. Here’s the Truth About Why They Fail

Most people blame big tech competition for killing niche apps. The truth is, platforms like Keep were never truly moated. By pivoting from community to commerce, they alienated their loyalists, proving that if your core value can be copied by a larger platform, you don’t have a businessβ€”you have a ticking time bomb.

The Entrepreneurship Class You’re Paying For Is Useless. Here’s What Actually Works.

Universities can’t teach entrepreneurship through coursework. The only thing that works is engineering serendipitous encounters between potential co-founders and giving students access to recently successful alumni. Paul Graham’s analysis reveals why most entrepreneurship programs are a waste of tuition β€” and what actually produces founders.

Stop Building a Better AI Teacher. Build a Better Game Engine.

Most AI education startups try to build a better teacher. Gizmo built a better game engine. By using AI to instantly turn notes into flashcards and wrapping them in mobile game mechanics, a 7-person team racked up 13 million users. They aren’t competing with Ankiβ€”they’re stealing screen time from TikTok.

The AI Industry Is Lying to You About Pricing. DeepSeek Proves It.

AI API pricing is a strategic weapon, not a reflection of compute costs. DeepSeek’s 20x cheaper model exposes the industry’s margin-protection game, but adoption still struggles against developer inertia. The real disruption isn’t about being betterβ€”it’s about being cheap enough to break psychological lock-in.