Product Market Fit

Stop Building a Better AI Teacher. Build a Better Game Engine.

Most AI education startups try to build a better teacher. Gizmo built a better game engine. By using AI to instantly turn notes into flashcards and wrapping them in mobile game mechanics, a 7-person team racked up 13 million users. They aren’t competing with Anki—they’re stealing screen time from TikTok.

I Spent 4 Years Watching Beisen Crack the AI SaaS Code. Here’s What Actually Happened.

Selling AI features is a race to the bottom. Selling AI judgment is a fortress. Beisen, China’s HR SaaS giant, spent four years learning this hard truth. Their path from 40% losses to 5% profits reveals a blueprint for any SaaS company facing the AI dilemma: focus on outcomes, not technology. The real moat isn’t the model—it’s two decades of human expertise.