API pricing

The AI Industry Is Lying to You About Pricing. DeepSeek Proves It.

AI API pricing is a strategic weapon, not a reflection of compute costs. DeepSeek’s 20x cheaper model exposes the industry’s margin-protection game, but adoption still struggles against developer inertia. The real disruption isn’t about being better—it’s about being cheap enough to break psychological lock-in.

The DeepSeek Email That’s Actually a Warning Shot—And Why Most Developers Will Miss It

DeepSeek’s vague price hike email isn’t just a cost warning—it’s a demand management signal. They’re deliberately discouraging low-margin users before releasing v4 Pro. If you’re building on their API, this is your wake-up call to audit dependency and build redundancy before the real price jump hits.