Your Biggest Customer Is Probably Your Worst One
Most manufacturers chase the biggest orders, assuming volume equals success. It doesn’t. The biggest buyers often carry the most hidden costs — spec changes, pricing leverage, production chaos. A true quality buyer is defined not by order size but by operational alignment, clean communication, and repeatable value. Finding them isn’t about generating more leads. It’s about positioning and filtering: deciding what you’ll refuse and signaling exactly who you are.