Performance Metrics

Your AI Spending Is Now Your Performance Review. Coinbase Just Made It Official.

Coinbase cut AI infrastructure costs by 50% by switching to Chinese models GLM and Kimi, but the real story is how they’re now measuring employee performance by AI token spend. CEO Brian Armstrong said the company will expect more impact from employees who spend more on AI. This signals a terrifying future where your AI budget becomes your personal career scorecard, and companies start treating token efficiency as a direct performance metric.

Marketing Isn’t Failing. Your Management Is.

Your marketing team isn’t failing you—your organizational design is. When you measure communication metrics but demand revenue results, you set everyone up to fail. The fix isn’t more content or bigger budgets. It’s rebuilding the operating system so marketing has access to sales data, customer insights, and cross-functional incentives. Stop the blame game. Redesign the machine.