Stop Obsessing Over Averages. Your User Segmentation Is a Lie.
Most analysts waste hours arguing over arbitrary cutoffs—like whether a ‘high-tier’ user spends $8,000 or $10,000. But the exact number doesn’t matter. Real user segmentation isn’t about drawing lines in the sand; it’s about choosing dimensions that directly link to business actions. If your tiers don’t tell you what to do next, you’re just looking at vanity metrics.