Apple’s ‘We’re Not That Big’ Defense Just Died. Every Walled Garden Should Be Terrified.
The EU General Court upheld Apple’s designation as a gatekeeper under the Digital Markets Act, rejecting Apple’s argument that small market share in individual subcategories exempts it. The ruling establishes that ecosystem control itself constitutes gatekeeping power — a precedent that extends far beyond Apple to any platform with critical mass and a closed loop, from gaming consoles to cloud services to future AR/VR worlds.