BuzzFeed Just Admitted the Internet Is Broken. You Should Be Paying Attention.
The BuzzFeed, HuffPost, and Tasty layoffs aren’t cost-cutting — they’re a confession that the ad-supported, scale-driven content model is structurally broken. The platforms captured the value, the audience belonged to the scroll, and the content was designed to be replaceable. If you work in media or marketing, the old rules of reach are dead. The only moat that survives is direct audience ownership.