You Think New Jersey’s Surveillance Pricing Ban Protects You? Think Again.
New Jersey just banned surveillance pricing β the practice of using your personal data to charge you more than the next person. It’s a landmark win for consumer protection. But the ban doesn’t stop the data collection that makes it possible. Companies will simply shift their discrimination from the price tag to product bundling, inventory manipulation, and hidden offers. The real fight is for comprehensive privacy laws that cut off the data pipeline at the source.