AI Isn’t Killing Your Brand. Your Mediocre Strategy Is.
The marketing world is panicking over the “Great AI Brand Flattening,” but they’re blaming the wrong culprit. AI isn’t killing your brandβyour outdated 1990s strategy is. To survive the Intent Economy, brands must stop obsessing over GEO tactics and start rewriting their core operating system. It’s time to shift from category competition to demand dominance, build interaction systems instead of campaigns, and speak the language of capital. If you don’t define your demand space, AI will define it for you.