Why Louis Vuitton Is Suing a Duck Blood Noodle Shop — And Why That Should Infuriate You
Louis Vuitton is suing small businesses—including a duck blood noodle shop and a Hanfu studio—not because of real trademark confusion, but to claim ownership of centuries-old Chinese cultural symbols. This exposes a deep hypocrisy: luxury brands profit from aspirational exclusivity while legally harassing the very communities whose traditions they borrow. The public outrage isn’t just sympathy; it’s a wake-up call about how intellectual property law is used to privatize culture.