Visual Effects

The AI Video Model That’s Not Trying to Beat Hollywood (And Why That’s Terrifying for Agencies)

MiniMax H3 abandons the cinematic arms race to dominate commercial visual packaging. It turns static posters into dynamic ads, costs a third of competitors, and supports real-time instruction editing. The real disruption isn’t Hollywood—it’s outsourced video agencies. Early testers confirm: this is the tool that kills the freelance editor’s invoice.