You’re Not Traveling Across the World for a Roller Coaster. You’re Traveling for the Screenshot.
People are flying across oceans to ride a single roller coaster in a small Georgia town. It sounds absurd — until you realize they’re not buying the ride. They’re buying the story. In an age where everything is streamable, the only true scarcity is showing up. The coaster is incidental. The pilgrimage is the product.