Everyone’s Laughing at Meta’s AI. The Revenue Isn’t In on the Joke.
Futurism declared Meta has ‘almost nothing’ to show for its AI investments. The revenue numbers tell a completely different story. While critics measure AI success by product launches and press demos, Meta has been embedding AI into its ad targeting, recommendation engines, and data center operations — driving measurable improvements to the bottom line. The most powerful AI strategy isn’t the one that wins a demo day. It’s the one that compounds silently in the background.