Retail Strategy

Your City’s Personality Is a Lie. The Truth Is in the Shopping Cart.

We love to stereotype cities by their food, but Sam’s Club’s 35-city shopping data shatters these myths. From the Northeast’s obsession with clean eating to Sichuan’s love for raw shrimp, the data reveals a deeper truth: we aren’t defined by regional culture anymore. We are defined by a standardized middle-class supply chain and our shared, desperate need for health, order, and emotional escape.

Stop Chasing E-commerce Hacks. This Boring Strategy Actually Scales.

Stop chasing e-commerce ‘hacks’ that drain your budget. Scaling a store from zero to stable orders relies on a boring, repeatable framework: disciplined cost pricing, parallel A/B listing tests, and calculated ad scaling. If your pricing is a guess, your ad spend is just a donation. Learn the math that actually scales.