Digital Marketing

Google Isn’t Fighting OpenAI. It’s Eating Itself.

Google’s massive AI spending isn’t just a defense against OpenAI; it’s a self-cannibalization loop. By replacing traditional search links with AI summaries, Google is destroying the very ad inventory that funds its AI ambitions. You can’t burn down the house to keep warm.

Stop Chasing E-commerce Hacks. This Boring Strategy Actually Scales.

Stop chasing e-commerce ‘hacks’ that drain your budget. Scaling a store from zero to stable orders relies on a boring, repeatable framework: disciplined cost pricing, parallel A/B listing tests, and calculated ad scaling. If your pricing is a guess, your ad spend is just a donation. Learn the math that actually scales.