McDonald’s Built a 515-Page Dossier on You. It Says You’ll Never Leave.
A journalist recently uncovered a 515-page dossier McDonald’s compiled about them, which bluntly concluded their likelihood of leaving was zero. But the real danger isn’t privacy invasion—it’s asymmetric prediction. Corporations are using your behavioral data to engineer your future consumption, turning the illusion of free choice into a self-fulfilling prophecy.