California Wineries Are Burning Their Vineyards. Here’s the Real Reason Your Wine Is About to Get More Expensive.
California wineries are burning their own vineyards because sales have collapsed. The real culprit isn’t just oversupply — it’s a perfect storm of political boycotts, shifting consumer tastes, and a structural market imbalance. When a luxury industry becomes a political target, the vines go up in smoke. Here’s what that means for your next glass of wine.