Why You Need a Saw to Cut a European Watermelon (And Why Supermarket Fruit is Dead)
You’ve probably noticed supermarket fruit tastes like damp cardboard. But in Europe, watermelons are literally so hard people use saws to cut them. This isn’t a genetic accident; it’s the brutal reality of global supply chains. Modern agriculture doesn’t grow food for your tongueโit grows it for the truck. When farmers prioritize transportability, they sacrifice flavor. And the places with the perfect climates are ruining their soil to survive the logistics game. Sweetness is a lie. Real flavor is dead, and the invisible hand of the market killed it.