Stop Selling Health Supplements Like Shampoo. You’re Just Working for Influencers for Free.
If your health brand has a 10% repurchase rate, it’s not your CRM’s fault. You’re applying FMCG ‘transaction-as-end’ logic to products that require 30 days to show value. You pay the acquisition cost, but influencers get the brand memory. Here’s how to fix the structural disconnect.