The 15% Rule: Why Your Startup Should Pay More Than Google
Most startups think equity is the real lure for top engineers. They’re wrong. Cash is the signal that de-risks the decision for talent. To win against Google and Stripe, you need to position your cash compensation 10โ15% above competing offers. That premium isn’t a costโit’s a rational bid for scarce talent that multiplies your company’s value. The cheapest hire is the one who ships fast, and the fastest way to get them is to pay more than they expect.