The Most Expensive Trainwreck in Football: How a $580,000 Bonus Created a 17-Game Losing Streak
Zhenjiang’s 17-game losing streak wasn’t bad luckβit was a textbook case of organizational failure. A local government hired a famous but inexperienced coach, imported an entire squad from outside, and set up a $580,000 bonus that incentivized short-term risk over long-term growth. The result? A team that was dead in the water before the season even started. This is what happens when you prioritize reputation over capability, and incentives over strategy.