Data Attribution

Your ROI Is a Lie: The Hidden Fees That Are Bleeding Your Brand Dry

Platforms are quietly turning data attribution into a toll road. The 1% fee on Xiaohongxing is just the latest—stacked with Alibaba’s 2% and hidden service fees, your real ROI is far lower than your dashboard shows. Stop trusting platform-reported numbers. Build your own financial model before your margins bleed out.