Apple Is Doing Nothing About AI. That’s the Smartest Move in Tech.
While OpenAI, Google, and Microsoft burn billions chasing the AI hype cycle, Apple is doing nothing — and that might be the most rational strategy in tech. Apple’s historical playbook of entering mature markets late with refined products suggests they’re not behind on AI; they’re waiting for the bubble to deflate so they can absorb the technology at lower cost and risk. The question is whether AI is electricity or the metaverse.