ByteDance Has an Identity Crisis: Why Doubao Work Is a Product That Can’t Decide What It Is
ByteDance’s new Doubao Work is a masterclass in strategic confusion. The app mirrors Doubao’s interface, shares its chat history, and can’t even tell you who it is. The real problem isn’t design — it’s indecision. A product that can’t define itself is a liability for anyone trusting it with their professional life.