Your Brand Is About to Become Invisible. Here’s Why.
AI shopping assistants aren’t a new feature β they’re already in your customers’ daily habits. The real disruption isn’t that AI helps people shop. It’s that AI is becoming the entire shopping journey, bypassing your brand, your website, and your marketing. The brands that survive will be the ones that make themselves legible to machines, not just appealing to humans. The window is closing faster than you think.