Stop Adding Features. Your B2B Product Is Dying Because of It.
B2B products fail not because they lack features, but because they’re drowning in them. Toyota’s lean principles—5Why, Andon, and the taboo on overproduction—offer a radical cure: stop building what users want, start building what hurts. This article shows how to slash feature bloat, expose problems in real time, and finally ship software people actually use.