The ‘Living Person’ Principle: Why Xiaohongshu’s Algorithm Punishes Professional Ads
Xiaohongshu’s algorithm doesn’t reward polished adsโit rewards authentic human signals. Marketers who stop frantic bid adjustments and start creating content that feels like a friend’s recommendation see double the engagement. The secret: two counterintuitive principlesโbe a ‘living person’ and master the rhythm of traffic by knowing when to do nothing.