WAIC

AI Is Making You Bored. The Problem Isn’t What You Think.

The dopamine rush doesn’t come from getting the answer — it comes from the 150-millisecond window of anticipation before the answer. AI products that compress that window to zero are making users feel bored and hollow, not delighted. The fix? Add artificial friction. Give users a ‘curiosity mode’ toggle. Stop optimizing for speed in scenarios where the journey matters more than the destination.