Your Team Is Arguing Over ROI Drops. Here’s the Real Culprit.
Stop the endless blame games over ROI drops. By treating ROI as a mathematical equation of traffic quality and conversion efficiency, teams can use a strict diagnostic funnel to pinpoint root causes. But beware: high GMV achieved through aggressive tactics can be a toxic pill that destroys your algorithmic ranking. Once you hit the mathematical ceiling of paid traffic, it’s time to pivot strategically, not squeeze harder.