The AI Watermarking Debate Is Missing the Point. Hereโs the Real Problem.
The race to watermark AI-generated content is built on a fragile foundation. Steganography enables invisible fingerprinting, but its effectiveness depends on a constant adversarial arms race between embedding and removal. The real bottleneck isn’t the technologyโit’s the lack of a trusted, decentralized verification layer that can survive attacks without becoming a surveillance tool.