The Sinking Market Fallacy: Why Offline Phone Rentals Are a Trap
The race to the offline ‘sinking market’ is a false promise. While demand exists in lower-tier cities, it’s for cheap, used phones, not new devices. The real business model isn’t leasing—it’s fragmented, low-margin used retail. The only path forward is abandoning binary online/offline thinking for a hybrid, asset-heavy, and localized operational model.