Stop Strategizing. Start Selling. The Lighthouse vs. Landgrab Framework That Actually Works.
The biggest mistake AI founders make is spending 99% of their time deliberating between ‘lighthouse’ customers (risky, needs social proof) and ‘landgrab’ markets (budget exists, needs ROI proof). The answer? Stop deliberating. Start selling. You’ll discover which game you’re in by watching who’s willing to write a check.