“Pre-Sales Is Dead” Is a Lie. Here’s the Truth.
Most B2B companies treat pre-sales as a disposable support role, merging or eliminating it when scaling or when client needs appear simple. But cutting this role doesn’t remove the work. It silently pushes massive translation costs onto your sales team, frustrates your product managers, and ultimately degrades your product-market fit in ways you won’t notice until enterprise deals start stalling.