The Ad Tech Lie: You’re Not Building a DSP, You’re Building a Glorified Control Panel
Your ad mid-end is not a DSP. It’s a workflow tool that optimizes human efficiency, not capital efficiency. This article reveals the hidden gap between building a unified ad console and building a true traffic buying brain. If you’re a product manager still adding features to a mid-end and calling it a DSP, you’re fooling yourself—and the market.