The Man Who Bet Toyota’s Future on a ‘Crazy’ Hybrid. He Was Right. Here’s Why.
Hiroshi Okuda didn’t push the Prius because he cared about the environment. He did it because he knew Toyota’s biggest threat was its own complacency. The Prius was a competitive moat, not a green statement. His story is a masterclass in the courage to cannibalize your own success before someone else does.