Why BYD Tripled Its Price in Europe (And Why It’s Brilliant)
BYD’s Denza Z9 GT costs 3x more in Europe than in China—but it’s not about tariffs. This is a deliberate brand repositioning to escape the ‘cheap Chinese import’ label and compete with Porsche and Mercedes. The 3x price hike is a strategic signal that could redefine how we see Chinese EVs.