Not Invented Here

The Real Reason Tech Keeps Reinventing the Wheel (And It’s Not Innovation)

The tech industry’s obsession with reinventing the wheel isn’t about innovation—it’s about incentives. When engineers are rewarded for launching new things instead of maintaining proven ones, the system creates endless churn. This article exposes the rational career strategy behind ‘not invented here’ syndrome and offers a simple test to know if a rewrite is really worth it.