The Dirty Secret About the Next Big Sleep Drug: It Doesn’t Need to Work Better
The next big sleep drug won’t be a scientific breakthrough—it’ll be a marketing triumph. The pharmaceutical industry is turning ordinary restlessness into a lifelong prescription by framing new drugs as ‘clean’ and safe. This analysis reveals how the race to patent your exhaustion is driven by emotion, not efficacy, and why the biggest winner is the one who makes you feel safest, not the one who fixes your sleep.